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What Twitter could look like

Some sketches I made a while ago to illustrate what I think a web-based twitter client could look like. I really like the Tweetdeck application, because it integrates lists in the most obvious way, showing all the posts like a dashboard. I think the basics of Tweetdeck could be very well made into a web-based dashboard.

What it would look like in your browser
Twitter Dashboard design concept (screenshot)
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The entire page
Twitter Dashboard design concept
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Photographs and other media links should be displayed inline. Like Twitstat does.

Reply and retweet should be inline as well.

Analyzed what Twitter votes (graphic)

Based on Twitterpoll by Erik Borra I made this visualization. The animation is created form filtering tweets on content. If someone says he or she voted for Obama or McCain this information is stored and turned into numbers. This creates an election poll based on tweets.

You can say Twitter is pretty much in favor of Obama. To update the results refresh the page.

A point goes to Obama if the regular expression /vote.*?obama/i succeeds, it goes to McCain if the regular expression /vote.*mccain/i succeeds, else it is undecided / unrecognized.

The animations that led to this animation

We Say, twittertalk

A second version of the first experiment. In this window you can sort Twitter messages on certain words. Try to work with two words or use the more obvious words like McCain / Obama if you want to use more words. Otherwise you won’t get any results.

Another great polling service
Erik Borra created a polling service based on what people say on Twitter. With the service you get results on what people say they voted on Twitter. I’m trying to make a bar graph for this.

A MSc research on the one thing Twitter asks; what are you doing?

What am I doing
What are you doing? Is the simple question twitter asks you

In July 2007 Edward Mischaud (at that time student Politics and Communication) asked me – and other random selected users – a few questions about how we use Twitter. His goal was to find out if Twitter users actually answer to one thing Twitter asks ‘What are you doing?‘.

65% of his focus group didn’t answer this question. What they did write about is in the graphic below.
Results from the question what are you doing on Twitter

These findings correlate with the theoretical foundation presented which is based on the understanding that technologies are not neutral objects that operate apart from society’s influence. Technologies are flexible devices. People often extract different meanings and uses out of a technology – applications that are not always factored into its design. In some instances, however, inventors, or shapers, of technology can themselves determine how a technology is to be used and therefore limit and restrict its ‘interpretative flexibility’.

Download the MSc dissertation by Edward Mischaud *.pdf

What are you doing?
I think the question itself is very important for Twitter. It’s the step that makes it easy to join the conversation. You don’t know what to do, just answer what you’re doing.

With this you start the storytelling. Eventually you start connecting with friends or try to start a discussion. You see people talk about other people and start following them or they start following you. This is how your network grows.

Twitter probably wouldn’t be equally successful without this question. With a simple and personal question that everyone in the world can answer Twitter really lowered the barrier to join the application.

Twitter is more a network than an application. If you ask around you will notice that most people are using different interfaces on different platforms and clients. Because of the API connecting to the network adapts to your preferred way of working.


  • Is easy accessible
  • Is live
  • Forces you to focus
  • Is broken conversation
  • Is open conversation
  • Is spam free, like RSS (subscription based)
  • Is a network
  • Is synchronous / asynchronous
  • Is a black hole
  • Is a time capsule
  • Is a centralized network
  • Changes public / privacy
  • Is a knowledge base
  • Is very unstable
  • Is making it very difficult for search engines
  • Is platform independent

The best part of twitter to me is the live/buzz effect. What is happening right now. You just turn it on like you turn on television. There’s always something going on, and if it isn’t you can always start it by saying what you’re doing. The two graphs below show how twitter is being used during live events. The same thing happens in the Netherlands during live sport events, news or television shows.

Twitter during the Superbowl
Twitter during the Superbowl

Twitter during Super Tuestday
Twitter during Super Tuesday

Twitter as a backchannel during conferences
Some conferences have used Twitter for a so called backchannel. A live (sometimes moderated) screen behind the speaker that allows the audience to discuss and ask live questions via Twitter and SMS.

Gvenk Daily
Every morning @gvenk presents the Gvenk Daily. Gerard is a programmer and knows what’s going on in the tech scene. Every morning around 7.30 he scans his RSS feeds and drops the highlights in the Gvenk Daily, a series of tweets about tech news.

What is breaking news in a Twitteruniverse
Last year I wrote a post about @BreakingNewsOn, it’s a newsservice that posts rumors to Twitter and confirms them live. Building the story as it happens.

Twitstat Twitgeist
The Twitgeist is a hourly updated cloud of the most popular words used within a group of twitterazi. It tells you what’s going on.

These examples are just a few spin-offs. Like the conclusion from the dissertation. Twitter has just one rule, a maximum of 140 characters. The people using it are experimenting what they can do with this network.

What is ‘breaking the news’ in a Twitteruniverse?

BreakingNewsOn on Twitter
Breaking News is when a story breaks. You know a story will be serious news and you have to bring it, but you don’t know enough facts yet. The story has to break through and this process of breaking is the news. That’s why breaking news is so exciting to watch on television. It’s like a movie that starts with an event disrupting normal life and now we have to find out what happened, how big it is en who is responsible for it. Often a news story even has protagonists (firefighters, prime ministers) and antagonists (terrorists) like a movie.

Yesterday a new Twitter account was brought to my attention, called BreakingNewsOn is breaking the news. Over and over again.

Usually for news media breaking the news isn’t enough, after it breaks you have to write a story where you compose facts and time into an article.

In a Twitteruniverse it is not about the individual tweets it is about the story that the tweets combined will make. A continuous stream of events.

When you’re connected to a stream you don’t need the complete story written in an article. You’re right there as it happens. You just want facts and the status of these facts ‘rumor’, ‘confirmed’, ‘police-officer says’. You decide yourself if it is relevant information to the story that is building.

I worked in a newsroom for a while and you are really sitting on information treasure island. You have wires from all press agencies and news is flooding to you from every corner in the world. The thing that takes most of your time when there is breaking news is fact checking. Is this true? Is there an update already? Is this a trusted source? Could this source have another agenda? Let’s check with someone else, do we have confirmation? You don’t want wrong information to go out there.

Keeping information to yourself is not how the web grows. The power of the web is sharing information, as soon as you get it. Successful websites usually speed up something. The judgment of the news in a newsroom and writing an article about it is not speeding up news coverage. It is making it more reliable for sure, but it is not pushing it to the maximum speed limits.

Should we focus on bringing the news as it happens and forget about the ‘traditional filters’ on certain channels? I think so, although not everyone will agree.

The teachers at art school used to say the process is more important then the results. And this is what this is all about. Processing news, in public. Start live storytelling!

Early this year I guessed 2007 would be the year that online storytelling would finally go mainstream. I focussed on broadband and (interactive) video and I guess I was wrong about the how. Storytelling on the web will be big in 2007. Not because interactive video, but because the rise of life streaming websites.

The TwitterTicker


Last night I started playing with the Twitter API and RSS feeds and realized that a lot of tweets in Twitter contain an url. It would be nice if your computer could automatically detect the url and open it in the browser / same window. A sort of personal (bandwidth consuming) slideshow of hyperlinks send by Twitter-buddies. Like the Slashdot-effect without actually clicking a link.

So I started building a Flash application that does just this. We’ll see where it ends and if it will end in anything useful.

I will call it The TwitterTicker


Have fun playing with it and let me know what you think or would like. I will put the source code online soon so you can ‘professionalize’ my hacking.

And if anyone knows how to work around the slow Twitter cache let me know. I found out reading an XML works much faster than using the API.


I’m on Twitter for three weeks now and still not sure what to do with it. I really like it, but can’t exactly tell why.

At first sight Twitter looks useless, but so did to me when I first noticed it.

Twitter is like Instant Messaging mixed with RSS. You can subscribe to someone’s stream and talk to someone. And of course opt-out whenever you like.

Maybe I like the buzz around it, a lot of stuff is happening. Everyday a creative mind has constructed a new feature. Who knows, for now it is a lot of fun.

Twitterrific for your desktop.
Twittervision a mashup with Google Maps.
Twitterment for comparing Twits.
Twittercamp Twit-visualization on the desktop.

“Bitcoin desperately needs design”

The IDEO futures podcast interviews Andreas Antonopoulos, author of Mastering Bitcoin.

In the interview he is talking about design methapors and the problems surrounding Bitcoin and blockchain mass-adoption right now.

It’s interesting too see that a lot of the things happening in this space are inevitable. At the same time there is still so much too gain. From a design perspective there is huge potential in this domain.

Certainly worth your time to listen if you’re into bitcoins and design.

Nice to meet you

Wilbert Baan

I’m a User Experience Designer with over 10 years experience in designing mobile products and services.

Skills: User Experience Design, Design Strategy, Design Research, Service Design.

I think outstanding design is crucial in succeeding building great products and services. Todays most successful companies are design driven. I’m triggered by the oppurtunities new technology brings. How platforms change how we live and do business.

Work together or view my LinkedIn profile.


I use my blog to share ideas and projects. You can also find me on Twitter.

I’ve been speaking at colleges, events and conferences about how design can help you deliver better products and services

What keeps me busy

Co-founder of Somehow, a Digital Product Design Studio in Amsterdam.

Co-organizer of the Behavior Design meetup, a community with over a 1.000 members interested in Behavioural Economics and Design.

Companies I worked for

Randstad, Ministry of Foreign Affairs, The National Health Care Institute, EMI, Vitens, Interpolis, KPN, The Netherlands’ Cadastre Land Registry and Mapping Agency, Vebego Innovations, Tence, Hago, Hago Next, Alpheios, HEMA, Volkskrant, The Association of the Dutch Chemical Industry, USG People, Milestone Cards, Athlon.

Some of the companies I worked for


Master’s Degree
Master of Art, Utrecht School for the Arts, Faculty Arts, Media & Technology
Utrecht School for the Arts, Faculty Arts, Media & Technology

Bachelor’s Degree
Bachelor of Art & Technology (+hons) ing.
Utrecht School for the Arts, Faculty Arts, Media & Technology

The field

2015 UX mentor at Google Developers Launchpad Amsterdam
2014 ISSA/INTERCLEAN Visitor’s Choice Award, ExpertAtHand Google Glass
2014 Dutch jury member NASA International Space App Challenge
2013 Nomination Schiphol Innovation Award, D&B Mobility, Schiphol Valet Parking
2013 Nomination Mobile Media & Marketing Award, Best Mobile Business Platform
2012 ISSA/INTERCLEAN Innovation Award 2012, Alpheios Infection Prevention Monitor
2012 ISSA/INTERCLEAN Visitor’s Choice Award, Alpheios Infection Prevention Monitor
2009 iPhone app guide, Volkskrant rated best Dutch news app

Software/code skills

HTML/CSS/ActionScript/Sketch/Invision/Adobe Suite/Axure/Invision/Office/Framer


Married to Linda, Father to Benjamin, Felix and Lucy. Love photography, music, sports with boards, wind and water.